Guide 1 – Before You Ask
Preparing for Sponsorship
Learn how to prepare for sponsorship before approaching a potential sponsor. Discover how to create opportunities, build relationships, become memorable, and develop the habits that make you a valuable partner.
Guide 2 – You’re Worth It!
Knowing What You Have to Offer
Discover what you have to offer a sponsor and why grassroots racers have value beyond winning. Learn how to recognize your strengths, connect with fans, and turn your activities and relationships into sponsorship opportunities.
COMING SOON – Now in Pre-Release
Guide 3 – Elbow-to-Elbow
Building Your Sponsorship Stradegy
Do the work before you ask for the deal. Learn how to calculate your racing costs, organize your sponsorship opportunities, and build a practical sponsorship program that makes sense for both you and your potential sponsors.
Guide 4 – Face-to-Face
Building Your Sponsorship Stradegy
Put your sponsorship program to work by learning how to approach potential sponsors, present your offer, build trust, and work toward closing a deal.
Guide 5 – Deliver and Grow
Turning Partnerships Into Long-Term Success
Learn how to deliver on your promises, keep sponsors involved, and build relationships that last. Turn a sponsorship agreement into an opportunity to grow your program and strengthen future partnerships.