SponsorGarage teaches grassroots racers and their families how to understand, develop, and build a sponsorship program. We provide practical knowledge and tools to help racers become better sponsorship partners.

Yes, everything you need to know is free. There’s no hidden content or extra levels with premium information.

While items like printed guides or certain tools may be available for purchase, they contain the very same information you can find in the free learning.

Anything you buy goes to support our mission to provide sponsorship information free to everyone, free of charge.

No. You can access our lessons and educational resources without creating an account or logging in. Just come in and start learning.

SponsorGarage lessons are youth-based, not youth-only. The information is useful for grassroots racers of all ages and experience levels. Parents, families, and racing teams are welcome, too.

No. We teach you how to approach sponsorship, identify opportunities, build relationships, and create a program that offers value to potential sponsors. You do the work; we’ll help you understand how to do it.

Start with Guide 1, Before You Ask. It helps you prepare before approaching a potential sponsor. Build your foundation first, then move forward as you learn.

No. Winning can help, but sponsorship is about more than finishing position. Your relationships, community involvement, fan connections, and ability to help a business reach its goals can all create sponsorship opportunities.

Ask helps you explore sponsorship questions. Learn provides lessons that explain the answers. Build gives you worksheets, exercises, checklists, templates, and other tools to put what you’ve learned into practice.

Absolutely not. The printed guides are for convenience. They don’t contain secret information or lessons that are available only to paying customers. You can learn everything online for free.

Ask questions, share feedback, tell us what you need help understanding, and spread the word. If SponsorGarage helps you, let another racer or racing family know we’re here. That’s how this garage grows.